Apple has made a significant move by acquiring Topsy Labs for over $200 million, as reported by the Wall Street Journal Europe. This company specializes in analyzing tweets, which could greatly enhance brand promotion on platforms owned by Apple.

The tools offered by Topsy Labs are particularly valuable. They allow users to determine how often specific words appear in Twitter conversations, assess the influence of certain users, and measure the exposure of various events. This data can be crucial for brands looking to maximize their advertising impact.

Although Apple has not commented on the deal or its future plans with Topsy Labs, industry experts believe that these analytics will be indispensable for brands advertising on social media.

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